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When it comes to marketing and acquiring new customers both blogging and social media can be viable choices.
The real deal is which one you prefer and what are the advantages and disadvantages of using them.
So many business owners think that it’s better to use social media instead of blogging.
Well, it all depends on urgency.
If you are in a hurry and want results fast, social media is the better solution. It will encourage people to participate and then take action.
But, if you want something for the long run, blogging is the right choice.
That being said, let’s see how these both can help you to acquire more customers and generate more sales.
Blogging Vs Social media-Which one is better?
Why should you choose to blog?
1.Freedom to communicate and control over the platform
Blogging allows you to express your thoughts in a way that you are in total control of your blog.
While with social media, you are always controlled by algorithm changes. Your reach on social is always limited by an algorithm update.
With blogging, you have your own space where you can communicate what you want without having the constant fear of being shut down. Social media platforms might suspend your account if ever you don’t abide by their rules.
For example, a few years Facebook encouraged business owners to invest in their page to reach a maximum number of people.
So many spent a lot of time on their pages and acquired a lot of followers.
What happened after?
Facebook updated its algorithm and limited the number of people a Facebook page can reach.
Even if you have 100,000 Facebook page likes, you will be able to reach only 500-1000 people.
This is insanely low.
And now, business owners have to PAY for Facebook advertising to reach their followers.
This doesn’t make sense at all.
While with blogging, if you invest in your email list, you would still have those people with whom you can communicate via your newsletter and send them offers for your products.
Also, recently many YouTubers have been complaining that their reach is really low. And if you use some SPECIFIC words that are not appropriate, your reach will decrease significantly.
I am sure you must have come across many YouTubers who had their video removed due to copyright or using being too transparent on sensitive topics.
Guess, these social media platforms don’t really allow us the freedom of speech.
So, your content is about sensitive topics or you want to express your thoughts, then having your OWN blog is a must.
Here, you can see how blogging is a far better choice than social media.
2.The best way to generate traffic for a long time
The shelf life for a blog post is around 2 years. It means that if you can get ranking for a blog post, you will be able to bring traffic to your website constantly without investing money.
From my point of view, this is a better strategy to bring constant traffic and create loyal customers than using social media.
As discussed above, you will need to invest money to reach more and more people even if you have a large number of followers on social media.
If you have enough money, you can leverage your blog traffic using social media.
But, practically speaking, blogging will bring the best ROI( Return on Investment) than any social media platform.
Also, the attention span on social media is admittedly very low which is around 15 seconds.
There is so much NOISE on social media platforms that you will have to be really good to grab people’s attention.
One thing you should never forget. People are on social media for entertainment and fun.
They don’t have any buying intent when they surf social medial platforms.
But, while those who are doing searches on Google are actually looking for reviews and information about a particular product or service.
This makes sense right?
For instance, if someone does a Google search for the term “Best Shoes for Jogging”, they are looking for information that will help them decide which shoes will be better suited for them.
And if they come across your blog post, explaining the benefits of a specific jogging shoe, and you can direct them to a products page, you have a better chance to generate a sale.
This is how powerful blogging is right now.
It’s no wonder so many businesses are investing a lot in content creation especially blog posts.
3.Builds trust and generates more loyal fans/customers
If you can help a person with something that they are struggling with, don’t you think they will trust you more? Don’t you think they can become a loyal customer?
This is something you should ponder.
Blog content that helps people to solve their problems is the best way to build trust.
Can you imagine the impact you can have on people’s lives?
It has been said that even if you don’t do any promotion, but you have at least 1,000 die-hard fans/customers, you will generate enough income to live a comfortable life.
These 1,000 people will buy every product from you. They will talk about your products and services with every friend and relatives. They will share all your content on their social media platforms. They will even convince people to buy your products or services.
The exponential effect is huge.
One Loyal customer help you generate at least 5 sales. With 1,000 you have just made 5,000 sales of any product or service you have.
And if your product or service cost $100( not expensive) you have just generated $ 100,000.
This is without investing a dime on promotion.
This is the power of blogging my friend.
That being said, let’s now see why you should use social media.
Why should you choose Social media?
1.Social media generate results fast
If you have a new product or service, you can create some buzz and generate engagement fast. This is really effective if you have enough resources to create enough buzz.
I am sure you must have seen so many campaigns for new products and services on Facebook.
The purpose of these campaigns is to generate quick sales or collect emails.
But, one thing you should always remember. If your business model is built on this system, you will soon have competitors who will try to outperform you by either offering a cheaper price or investing more in campaigns to outbid you.
That’s why it is always important for all new businesses, especially small businesses to create a solid foundation that will not be replaced easily.
2.Social media helps you get a higher ranking on search results
Though this has not been proven, many experts say that social media signals help to get a better ranking on google.
Well, then this can be a fantastic way to increase the position of your products or service page.
So, which social media platforms will be better?
Well, if you have money then Facebook is the best option.
3.Social media increases visibility
It’s a good way to increase your brand’s visibility and reach new people.
Now, it all depends on the social media platform you are using. If you are using Facebook, you will have to invest to reach new people.
Sadly, this is how the Facebook algorithm is right now. But wait…
There is another solution.
You can use Pinterest to reach a completely new market and also create a constant flow of targeted traffic to your blog or website.
If you are not using Pinterest for your business, then maybe you should ponder on it for a while.
There are way too many successful online businesses and blogs that are using Pinterest for traffic.
And I must say that initially, I was very hesitant to use Pinterest.
But once I gave it a try, I didn’t look back. I love using Pinterest and right now it’s where most of my blog traffic comes from.
That being said, if you want to learn more about Pinterest, these FREE resources will be of tremendous help to you:
- How to use Pinterest to drive traffic to your blog
- How to name your Pinterest boards to get more clicks
- Pinterest manual pinning strategy for more traffic
- Why you should use Pinterest for your business
- How to make money on Pinterest with a blog
Final thoughts: Blogging vs Social media-Which one is better?
As you can see, both have their pros and cons. For sure blogging will take much longer, but it is the best way to generate the best ROI(Return on Investment).
On the other hand, if you want results fast, social media is a better choice.
And if you can use both, then you will maximize the reach for your brand and potentially generate more sales.
I hope this blog post will help you to decide which one to use. But, if you can use both, it will be fantastic.
Also, don’t forget to give Pinterest a try. You will be amazed.
If you liked this post, please don’t forget to share it so that others can benefit from it.
See you soon!