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If you want to succeed as a blogger, you must develop a blog strategy that guarantees you reach your goal faster.
With so much competition, how on earth can you develop a blogging strategy that really makes everything easier.
Well, there is one.
Not many bloggers are using and that doesn’t require you to spend any money or even do the things that most bloggers are doing.
If you really want to know more about it, I will suggest you read till the end, as you will learn things that will change your blogging journey completely.
That being said, let’s see what blogging strategy will be best for you in 2022 and beyond.
The best blog strategy for aspiring bloggers
There is so much noise online, that will confuse you and make you question your decision of starting a blog.
Trust me, even though I have done these blogging mistakes and I have actually learned a lot from them.
Almost everyone will tell you to do more. In the end, you will work harder and compete in an oversaturated market.
What really happens is that almost every new aspiring blogger gives up within 6 months.
Is that a coincidence? Or are they affected by so much information?
That is something you should ponder.
That being said, let’s see how you can start your blog with a solid foundation and work your way towards creating a system that will earn money.
One thing you should always bear in mind.
NEVER become the bottleneck of your business.
This is crucial.
1. Target low search volume keywords
This is the most important thing for this strategy. Which blog niche you choose, doesn’t really matter. If the niche is more competitive, it’s better. If it’s not, then you can choose a few niches for your blog.
The thing is, almost everyone will tell you to choose high search volume keywords with low competition.
Let me ask you a question.
How will you find such keywords, when everyone in the industry is competing for the same keywords.
It’s quite obvious that you won’t find such keywords.
Find keywords that they are not targetting. And usually, these keywords have low search volumes.
Why I am saying so?
Well, the logic behind it is: A keyword that is not targetted by most people is a keyword that will rank easily on Google.
Most online businesses are not interested to target keywords that have low search volumes. They prefer to target keywords that have high search volumes.
This is where the gold is.
Usually, these keywords will have search volumes between 10-100. Sometimes you can even find keywords that have 500 monthly searches.
Now that you know what type of keywords you should choose, let me show you how to find such keywords for FREE.
SPECIAL NOTE: If you are struggling with blog traffic, you can use Pinterest to bring massive traffic to your new blog.
2. Find the right keywords
The easiest way to find such keywords is by using the Google Keyword planner and using Google-Auto suggest.
I will not discuss how to use the Google keyword planner tool, as I have a detailed article that will help you find keywords with low search volumes. You can find it here.
Once you have found your keywords, head over to ubbersuggest, and enter the selected keyword.
Let me show you how.
Head over to ubbersuggest, select “Keyword ideas” and type your keyword.
To demonstrate how to use it effectively, let me use a keyword that is broad enough. Let me choose the term “Photography”.
As you can see, it is giving a list of keywords. But, we need to filter the results to get keywords that will rank easily.
Now at the top press on “Filter” and enter the keyword difficulty range. Usually, I will use a number between 1 and 5.
Once you have entered the keyword difficulty range, you will get a list of keywords that can easily be ranked on Google’s first page. Press on the “Related tabs” and you will get a list of 274,814 keywords.
Here you can see, a list of keywords that have low SD (SEO difficulty).
Now, if you don’t have the pro version for ubbersuggest, you will still be able to use it. You will get only 3 daily searches.
It will be enough for you to generate 1 keyword per day.
If you have previously read how to find keywords using Google Keyword planner, it will be easier.
We used the search term “Gardening” and finally it was narrowed down to “Hydroponic farming”.
If I use the term “hydroponic on ubbersuggest, I will get this result.
If ever you decide to target the keyword “Strawberry fields hydroponic farm” which has a monthly search volume of 210, you will easily get a ranking on the first page.
Actually, you might even get the number 1 spot as there is no competition for that keyword.
The first result is a Facebook page, and the next two listings are for websites that have low domain scores.
That being said, once you have your keywords, the next step is to create content for those keywords.
If a keyword tool is showing you a monthly search volume of 200 it doesn’t mean you will get only 200 visitors if you get on the first spot.
Actually, I have a blog post that had only 10 monthly search volumes as per the keyword tool and is getting around 1,000 visits per month from Google.
3. Create good enough content
If you read enough about blogging on the internet you will clearly see a pattern. Creating the best content on the web.
This will actually work if you are targeting keywords with high search volumes and if your domain is a few years old.
For new bloggers, creating good content will be enough in the beginning.
Look, it’s really simple.
USUALLY, there is not much high-quality content written for keywords with low search volumes.
This is quite obvious as almost everyone is creating content for keywords that have a very high search volume.
This is why you can get away with creating good enough content(1,500-2,000 words) for those keywords.
The most important thing is to target those keywords as fast as you can. Targetting a lot of keywords will help you to get secure more URLs for future traffic.
So, go ahead and start to create good content for all your keywords and in time you will see that blogging is really not that complicated.
Once you have created around 70-100 articles and your blood has enough authority, you can surely target keywords with higher search volumes (5,000-10,000 monthly search volume).
You will have a better chance of getting a higher ranking for higher search volume keywords as now your blog has 100 articles and it has more authority.
So, how can you create good enough content?
Well, I am glad you asked.
To answer this question, I will recommend you read this free resource:
How To Structure Your Blog Post To Get A Higher Ranking
Once you have created a routine to create more articles, you will see that everything will start to fall into place.
Pro tip: Use a Grammar checker to make your content creation process better.
4. Promote your new content for free
Every content that you create will need to be promoted. This is very important to start getting some traffic to your new blog.
Even if you create the best articles on the web, it will be worth nothing if people are not reading and sharing your content.
Since your budget is very limited, you will need to find a way to promote your content for free.
This is really very important in the beginning. If you don’t have enough resources, don’t try to invest money on social media platforms.
It is not worth your time and money as there are better solutions.
So, how can you promote your content for free?
Well, you can use Pinterest to generate massive traffic to your blog. If you don’t use any other social media other than Pinterest, you will be able to generate a lot of traffic.
By far, this is my favorite way to bring traffic to this blog. I really love Pinterest because it is helping me to get more traffic to my blog. Actually, my blog traffic is increasing gradually which I wasn’t expecting at all.
Here is how much traffic a single pin can generate in 1 month:
As you can see, this pin generated 3,120 clicks.
There is no other social media platform that can give you so much traffic for free.
If you are struggling to bring traffic to your website, then I will highly advise you to use Pinterest to solve your traffic issues.
Here is how I am using Pinterest to generate massive traffic to my blog.
5. Earn money with your blog
With this blogging strategy, you will be able to target any keyword that is related to your niche and create content for it.
You won’t need to target keywords that will everyone is competing for since they need to add affiliate links to their content.
This is why this blogging strategy is really fantastic.
You will be able to create content on any topic you want and be able to monetize your blog with ads and affiliate links indirectly.
I know, ads have a bad rep in the online business world, but have you noticed some of the most popular blogs still using ads?
I am sure you have noticed.
And the logic is if they are placing ads on their blog, for sure you can.
So what proof do I have that this blogging strategy is working?
Well, have you ever heard of Jon Dykstra? He is an awesome blogger who is earning $80,000 monthly with ads only using this blogging strategy.
So go ahead and place ads on your blog and start earning money right now.
The setup is really easy. All you have to do is to paste a code into your WordPress blog.
SPECIAL NOTE: There are many reasons why Google Adsense will reject your application. But, if you follow the Google Adsense 6 Month Rule, your website will get accepted. Once your request is accepted, the next thing to do is to BLOCK low-paying ads so that you can make at least $5 PER DAY with Google Adsense.
Final Thoughts: Developing a blog strategy that will work in 2022
So, this is the blogging strategy I am using to build my online business. It is actually a bit different from what others are doing, but it is working for me.
Look, if you have only 1-2 hours per day to dedicate to your blog, you will need to work in a way that maximizes your efforts.
You cannot do all those things that other bloggers are doing. You will never be able to compete with someone who is working on their blog 40-50 hours per week.
So, in short, the strategy is simple:
- Keyword research
- Creating content
- Revising and publishing content
- Promote on social media
- Monetize with ads
Once you are getting around 75-100 sessions PER DAY, you can focus on email marketing and affiliate marketing.
Till then, your only goal is to create as much optimized content as you can.
I hope that this article will help you to ponder on your blog strategy and you will be able to make some adjustments to start earning money from your blog.
If you haven’t yet started your blog, then here is my super easy step-by-step guide that will help you start your blog in just 10 minutes.
See you soon!