Disclosure: This post may contain affiliate links. This is how we stay funded and these commissions are what keep our site going. Please support us by purchasing through our affiliate links.
Google is really exceptional as it provides many free tools to help bloggers. It provides tools to improve your SEO, improve the quality of your workflow, understand your audience, and many more.
But, do you really use those tools to make your blog better?
If not, then it’s time to give it a try, my friend.
Though these tools are free, they are very robust to help you build a sustainable business.
So, let me show you some fantastic benefits of using these tools which I believe will make a massive difference in your online business.
1. Google Analytics
The first thing you need to do when you have just started your blog is to create an analytics account.
Why is it essential to use Google analytics?
Google Analytics will help you to track all important metrics that you will need to understand how your blog is performing on the web.
- You will be able to know how your visitors found your blog. You will also get insight into the number of visitors per day, their locations, age, gender, traffic source, etc.
- You will be able to know which posts are performing better so that you can create similar posts to boost your blog traffic.
As far as I know, Google Analytics is the best tool to help you to track and measure your web traffic and monitor your ROI.
2. Google Search Console
So, what about Google Search Console?
Well, it will let you identify any server errors, site load issues, and security like hacking and malware.
Why is it important to submit your site with Google Search Console?
The foremost reasons are:
- You will want Google to understand your blog so that it can give you ranking on its search results. (This is usually done by submitting your sitemap).
- You will get feedback on the number of pages that are being indexed.
- You will get all the keywords that your website is being ranked for. You will also get the number of times your website appeared on search results and the number of clicks you are getting for all those search queries.
- You will be able to see all incoming and internal links. You will get data such as the top linked pages to your website, the top sites that link to your website, and the pages that bring the most traffic to your website.
Pretty cool isn’t it?
That being said, once you are starting to use those 2 fabulous tools, the next step is to make sure that people can find your business on the web.
And the easiest way to do that is by claiming your blog with Google My Business.
3. Google My business
I am sure you must have seen a listing of business when you did a search on Google.
How cool will it be if other people can find your business when they search for your main keyword.
With Google my business account, you will get more than just a business listing.
Actually, your free business profile will help you to connect with potential customers more efficiently through Google search and maps.
Once you have claimed your listing, you can do the following to optimize your profile:
- Add your name, address, and contact number.
- Add your operating hours.
- Add your website URL.
- Add a category to your profile.
- Add relevant pictures to showcase your business.
- Add a good description of your business.
But that’s not all. To reap the benefits of Google My Business, you will need to stay active.
4. Page speed insights
By now I am pretty sure you know that site speed is an important factor in user experience and SEO.
Page speed insights will help you know the speed of your website and it will also suggest what you can do to improve your blog’s speed.
It will give you speed for both desktop and mobile.
Some ways to get a higher Google page speed Score:
- Speed up server response time
- Leverage browser caching
- Optimize images
Check your blog’s speed here.
5. Google Mobile-friendly test
Did you know that people are doing more searched on their mobile than on the desktop?
Did you know that Google Mobile-friendly test will let you know if your blog/website is mobile friendly within seconds?
This means that a blog that is optimized and mobile-friendly will get more traffic through mobile searches.
The easiest way to make sure your blog is mobile friendly is by using mobile-friendly themes.
You can find awesome FREE themes at ThemIsle.
Related article: Importance of mobile-friendly websites
6. Google Keyword planner
Before you start to create your content, you should know what your potential readers are searching for.
This is where Google Keyword planner does an excellent job. Based on the seed keyword you enter, it will give you a list of all related keywords together with the search volume of each keyword.
So many new bloggers underestimate the power of Google Keyword Planner to find keywords that have a high probability of being ranked.
I personally use Google keyword planner to get awesome keywords for my blog posts.
If you want to know how you can use this awesome tool to find keywords, then I have an in-depth resource to help you with that.
7. Google Trends and Google Insights
Do you want to know a particular trend for a niche? Then you can use Google trends to see the general trend of keywords.
You can also use Google Correlate and Google consumer surveys to get the data that you need.
Just enter a specific keyword and see how it has been performing over time. You can also sort it by specific region to narrow it down further.
8. Google Docs
Google Docs is rapidly growing as the go-to for many bloggers and writers.
With Google Docs, you can invite team members to collaborate and edit documents in real-time.
Also, it is integrated with Gmail, which makes it easy to share content with other people.
Other fantastic features of Google docs are:
- You can talk instead of typing
- You can add more fonts
- You can even use Google Docs in offline mode
- You have access to the revision history
Related article: Incredibly Useful Writing Tools For Bloggers
9. Google Adsense
The set up is relatively easy. You just have to put a code on your WordPress blog and you are done.
Google Adsense will automatically match your site content with relevant advertisers to make sure you maximize your ad income.
But, Google Adsense is not the only platform that you can use to monetize your blog with ads.
Actually, there are better alternatives where you can earn at least 20-40 times more than Google Adsense.
Head over to this list of amazing ad platforms for bloggers.
10. Google drive
Google Drive is an excellent place where you can store your files and pictures. It offers you 16 GB of free space. That is a lot for an online publisher.
You can also back up your WordPress blog on Google drive so that if ever your site gets hacked, you will have a back-up for all your content.
And the best way to do this is to use a UpdraftPlus plugin.
Just install the UpdraftPlus plugin and easily back up your website on Google drive.
The awesome thing about the UpdraftPlus plugin is that you don’t have to manually back up your website. It will automatically back up your website on your chosen schedule.
Final thoughts: 10 Vital Google tools for bloggers
When you have just started your blog, you won’t need to use any paid tools. Once your blog starts to earn money, you can invest in premium tools.
These free tools from Google will definitely help you to become more productive and increase your chance of building a long term sustainable online business.
That being said, here are a few resources that will help you become in your blogging journey:
- How to structure a blog post to get a higher ranking
- 12 Vital WordPress tips for beginners for more traffic
- 16 SEO tips for beginners to get more traffic from Google
- How long does it take to make money blogging
If you liked this post, please don’t forget to share it so that others can benefit from it.
See you soon!