How Much Does A Sales Funnel Cost

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In its simplest form, a sales funnel represents the flow of your customer through decision processes that convert to a sale. Though sales funnels have been used since 1898, many are still unaware of their potential.

The thing is: It can drastically increase your income within a few weeks.

But, I am sure you must be wondering:

How much do a sales funnel cost?

A sales funnel can cost you anywhere between $100 up to $10,000 depending on who builds it and what tools are being used. For instance, if you use GroveFunnels, you can create sales funnels for FREE, while if you hire a professional, it can cost you a lot.

That being said, the most obvious question is whether you should build your own funnels or you should hire someone. Both have their pros and cons which I will discuss in this post.

First, let’s see :

Why do you need a sales funnel?

Well, if you still don’t how a funnel can help you, then let me give you a simple example.

A real-life example: When you need to pour something in a container, you use a funnel.Right? The funnel prevents you to spill the substance on the ground.

Now, the same applies to your website’s visitors. When they enter your website, you should make sure that they enter your funnel and make a purchase before they exit your website.

Though only around 1% of your visitors will make a purchase, your sales funnel will allow you to increase the percentage of people that convert and make a purchase.

Sales funnel

How much a sales funnel will cost if you build one?

Building a sales funnel is really easy these days. Previously, business owners needed to invest thousands of dollars to build a sales funnel.

But with the introduction of ClickFunnels, everything has changed.

More and more online marketers can build sales funnels for just $97 per month using ClickFunnels.

Related: Is ClickFunnels worth your investment?

If spending $97 per month seems too pricey, then there is a solution.

As I have stated above, you can easily create a sales funnel with GrooveFunnels for free. Actually, if you create an account with them, you can easily create different types of templates you will need.

For instance, these are a few templates that you can create with GrooveFunnels:


It’s a free platform that is a game-changer and is disrupting the whole market right now.

If you head over to Google Trends, you will get this:

Groove Funnels trend

If you want to know more about GrooveFunnels, here is a short video:

Before you go and start to create your own sales funnels, there are a few things that you need to know.

Your sales funnel should have:

  • A Squeeze page. (The goal of this page is to make people subscribe).
  • A thank you page.
  • An upsell and Down sell page.
  • Automatic emails (Usually sent after a person has signed in).

Advantages of creating your own funnels:

  • It won’t cost you anything.
  • You will get full flexibility to implement what you are learning.
  • There are a lot of tutorials on youtube to help you get started.

Disadvantages of creating your own sales funnels:

  • It has a steep learning curve. This means you need to dedicate a lot of time to learning and testing different types of funnels.
  • You will make a lot of mistakes till you can build the right sales funnel.

How much a sales funnel will cost if you hire someone?

Hiring someone can really speed up the process as you will get a high-converting sales to funnel that you can set up really fast. So, if your business is earning enough money, for sure you can invest in quality sales funnels.

Here you will have 2 options:

  • Hire a freelancer.
  • Hire an agency.

One thing you need to know. The price is usually charged per hour. This is because these people spend a lot of hours building the right sales funnel based on your requirements.

Now, if you have decided that the best option for your business is to hire someone, then these are the usual rates for both freelancers and agencies:

Freelancer rates:

  • Beginner freelancer – $30-$40 per hour
  • Intermediate freelancer – $40-$80 per hour
  • Good freelancer (With experience) – $80-$130 per hour
  • In demand freelancer (With lots of experience) – $130-$180 per hour
  • Specialist (best on the market) – $180-$400 per hour

Agency rates:

  • Small agency – $60 – $80 per hour
  • Medium agency – $80 – $120 per hour
  • Large agency – $160 – $180 per hour
  • Large agency ( best in the market) : $200 – $280 per hour

Note: These prices will vary from country to country. This is just an estimation to give you an idea of the possible cost of hiring someone.

Now if you head over to Fiver, I am sure you will get someone to build your sales funnel for just $75. But I won’t advise you do to so. You really don’t know what kind of sales funnel you will get and you won’t really know their level of expertise.

My personal recommendation:

If you are a beginner, then you should try to build your own sales funnel. This is because thousands of FREE tutorials are available to help you build the perfect sales funnel. You just need to do a quick search on Google or Youtube and you will find everything that you need.

Before you go and build your sales funnels, there are a few vital things you need to know to turn your normal sales funnel into a sales machine.

Best Practices for creating your sales funnel

1.Create engaging titles

I am sure you are aware of the quote: “Don’t judge a book by its cover”.

Well, that’s exactly what most people do. They judge the value of the product through the headline. This is the reason why copywriting is becoming more and more important in every marketing strategy.

That being said, when you are creating your headlines make sure:

  • They are short and concise.
  • They add some curiosity to make people want to click on them.

For instance, instead of having a tile like: ” How to earn money from home”, you can make it more enticing by tweaking it to: ” The best ways to earn $5,000 from home in just 2 months”.

Here these words stand out more:

  • Best ways
  • Earn $5,000
  • In just 2 months

2.Create lead magnets

The simple purpose of a sales funnel is to generate a sale. But, a more effective way to increase your sales is to add lead magnets to have a better chance of converting. When people are providing their email addresses, you get the chance to engage with them and potentially generate more sales in the future.

A lead magnet is something that you give away for the exchange of your audience’s email address.

The trick is: to create a few lead magnets along your sales funnel. For instance, you can create lead magnets like a free eBook, premium content, video, etc.

You really don’t know what will trigger your audience’s attention. For instance, someone who likes to watch a video, won’t really be interested in a free eBook and vice versa.

Having different types of lead magnets will make sure that you are maximizing your efforts to get more people to provide their email addresses.

3.Optimize your funnel

If your sales funnel show only a product and a basic description, then for sure it will not work. Evoking emotions by using appropriate images and telling a story that can relate to your audience will trigger them to take action.

The trick is to capture their attention by emotion FIRST and then use logic to explain why they should purchase the product. The emotion can be testimonials of people who really love the product. This will create a sense of missing out on something that people really love.

Have you ever wondered why when you visit an electronics store with no intention of purchasing anything, the salesman ends up convincing you to buy something that really looks like a deal at that time?

The same principle is effective for your sales to funnel. Show people how an opportunity they will miss if they don’t make a purchase.

4.Try using a webinar

If you haven’t yet tried webinars to generate more leads, maybe it’s high time you give it a try. When you add a webinar on your thank you page, it will increase your engagement and also give your customers assurance that they have made the right decision.

Your webinar should guide your customers on how to use the product, how they can implement the product to make their life easier or you can also lead them to another higher-priced product.

The purpose of the webinar is to build trust with your audience and connect on a more personal level with them.

That being said, here is a step-by-step video to help you build your sales funnel:

Final thoughts: How much does a sales funnel cost

Building a sales funnel is not that expensive these days. The most important thing is to take your time and do a lot of research before you finalize your sales funnel.

Remember: The more time you spend creating your sales funnel, the better it will perform.

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