How Often Do Bloggers Post-The Best Publishing Frequency

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If you follow successful bloggers you know that they didn’t become the epitome of success by accident.

They have dedicated a lot of time to creating valuable content for at least 2 years.

Why 2 years?

Well, it takes 2 years of consistently publishing quality content for your new blog to reach its full potential.

One of the most common reasons for their enormous success is the frequency of their posts. In this post, I will show you 3 bloggers who started their blogging journey and how they became one of the best in their niche.

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How often do these bloggers post?

Well, for sure not everyone who will start a blog will become successful. Actually 95% of new blogger who attempts to start their blog fail.

So, why do 95 % of new bloggers fail?

Well, they give up too early. This is the most common reason.

Why did only 5% become wildly successful?

Well, to answer this question, let’s analyze how they started their blogging journey.

Shall we?

1. Kissmetrics

Neil Patel, who is among one of my favorite bloggers reached 100,000 monthly readers in just 20 months.

Pretty impressive, isn’t it?

So, how did he do that?

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Well, in the beginning, he was creating 2 blog posts per week. But he didn’t see any spike in traffic. So he decided to increase his posting frequency to 5 posts per week and saw a significant increase in blog traffic.

Then, he experimented with 6 blog posts per week and noticed that Kissmetrics was getting 18.6% more traffic.

So, do you think you can produce 6 quality posts per week?

Well, I am sure you can, because right now I am actually posting 5-6 articles per week. In the beginning, I was publishing only 2 times per week. I thought that it will be enough to generate organic traffic.

But that didn’t happen.

So let’s see if publishing 5-6 articles per week will actually make a significant impact on my ORGANIC traffic.

Now, these next 2 bloggers really did some serious hard work.

2. Problogger

Problogger is among the first blogs to write about blogging. It was created in 2004 by Darren Rowse.

How did Darren become so successful?

Well, he was given an ultimatum from his wife:

He had to make blogging full-time in just 6 months. That was really the turning point of his life. Darren showed people that in 6 months you can achieve a lot.

You can read the full article here.

Given that he had only 6 months, he started to post a lot of content daily (5-10) posts per day. That’s really a lot, isn’t it?

Now, I am not telling you to create 5-10 articles per day. It is not required. If you post daily, it will be more than enough. I will discuss that later.

Right now, Problogger has an archive of around 8,000 blog posts.

As you can notice, when you have no option, you are forced to do things that previously seemed impossible.

Creating 5-10 articles per day is really hard, but not impossible.

But back in the day, you could easily get away with 600-800 words. It was the norm. Now there is more demand for in-depth content which actually takes some time.

3. Mashable

Pete Cashmore started Mashable and reached 2 million readers within 18 months.

Now, this is really insane.

What do you think?

In the beginning, Pete would write around 1-5 articles daily working almost 20 hours per day. He was so obsessed with numbers that he would look at his stats every day to see if he got more traffic than the previous day.

And actually, he was able to generate more traffic almost every day. This is what motivated him to keep creating content.

Now, it’s a huge company with around 40 editorial staff who create 7-15 articles per day.

No wonder why they get so much traffic.

Based on these, you can easily notice that creating content means you will get more ORGANIC traffic.

Now, what do industry experts have to say about organic traffic?

Well, here’s what Hubspot says:

For organic traffic, new blogs must publish 3-4 times per week. But if you want to maximize your organic traffic, you must create as much content as you can.

Now, let’s see what Business2Community has to say.

According to Mitt Ray:

  • Blogs that post daily get 5 times more visits.
  • Once you have 51 blog posts, your blog traffic will increase by 53%.
  • Once you reach 100 blog posts, your blog traffic will increase by 3X.
  • After 200 blog posts, your blog traffic will increase by 4.5X.
  • Articles with at least 1,500 words attract more backlinks.
  • Blog posts that contain more images attract more backlinks.
  • Quality content and good design are the top 2 factors that will add credibility to your blog.
  • If you post daily, you will get 4X more leads than those who post once a week.
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Final thoughts: How often do bloggers post-The best publishing frequency

Posting daily will definitely help you to get more traffic and generate more leads.

As you have noticed, all the 3 bloggers I have mentioned, did their best to add at least 1 article per day.

Now, if you really want exponential growth, then you must create as much optimized content as you can. This is the best way to generate ORGANIC traffic.

Now, if you can’t create that much content, is there any solution to get more blog traffic?

Of course.

It’s Pinterest.

Since there is a lot of competition for ranking on search engines, more and more people are using Pinterest to leverage their blog traffic.

According to Statista, the number of monthly Pinterest users has been growing over time.

Image Source: Statista

Getting traffic from Pinterest is a lot easier than generating traffic from search engines. At least it doesn’t take 2 years to get a lot of traffic.

Within a few months, you can get 1,000 daily visits to your blog.

If social media is your thing, then maybe Pinterest can be the key to increasing your blog’s traffic.

So, do you want to try Pinterest?

If your answer is yes, then these articles will help you get started:


See you soon!

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