How to structure a blog post to get higher ranking

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You have just started your new blog. Isn’t it? How about getting all the information you require to structure your blog post so that you get a higher ranking, and people will devour your blog posts? 

Yeah! You want it, right?

Why do you think the structure of your blog posts is essential?

Well, a correctly structured blog post will bring more traffic, increase conversion, and potentially make you earn much more than you thought.

Who doesn’t want that?

Starting your blog will be a beautiful journey where you can express your creativity, establish yourself as an authority on a particular topic, and make a drastic change in your lifestyle.

Do you know that there are around 10 million posts that are being published every day?

The 1 million dollar question is how you can compete with so much competition?

I am glad you asked. This post has been specially written to help you achieve that.

Just remember that in the beginning, it will be challenging, as it is with every new business venture. But hey, I am here to help you with your journey to create a profitable and sustainable business.

Before I guide you to build your perfect blog post, let’s first start with one simple but essential question.

What is a blog post?

A blog post will allow you to publish your thoughts, insights, information, and stories about your niche.

Creating content that solves people’s problems is the best way to create a sustainable online business.

The content that tends to perform really well :

  • The ‘How to’ Posts
  • The List-based Post
  • The ‘What is’ post
  • The ‘Why’ Post
  • The Pillar page post
  • The Infographic post
  • The Instructional posts
  • The Informational Posts

Before you start to write your blog post, there are two things that you should keep in mind:

  • Why would someone want to read your entire blog post?
  • Why will people come back again to read your posts?

If you keep these two things in mind when you are creating your content, you will have a much better chance of success than almost all new bloggers. 

Your blog post should be able to inform and educate people. Also, it should answer people’s questions and solve their problems

You see, people have all kinds of problems in their lives, and they are always surrounded by negativity. So, an excellent way to write your blog post is to be positive most of the time and to motivate and guide your audience to solve their problems.

Related :

Get your cup of coffee, and let’s get started!

When you are writing your blog post, you should focus on two things:

  • Writing blog content that your readers will love
  • Structuring the post to get the higher ranking on google

But first, you will need to know what your readers are looking for. This is the first step towards creating a blog post that can go viral.

So let’s do that.

How to structure a blog post to get a higher ranking on search engines

 

1. Find what your audience is searching for

Your post title should be in a way that attracts the right audience to your blog. People should be intrigued by the title.

They must be willing to know what your blog is all about.

So, how you can create a compelling title that will make people click on it like crazy?

Well, the first step is to find what problems people are facing. This is where keyword research comes in handy.

Doing keyword research will allow you to find a kick-ass blog post title that will make your blog stand out.

Doing keyword research is really not difficult at all. All it takes is just a few minutes and you will be able to find some interesting keywords ( Long-tail keywords).

The best way to find keywords for free is by using the Google keyword planner.

These two resources will help you find the perfect keywords.

Related:

 

There will be times when you will be tempted to rank for more than one keyword for your blog post. But I won’t advise you to do so.

Why?

Well, what I have noticed is that when you try to rank for 3 to 5 keywords in a single article, you will be spreading yourself so thin that it would have been better you didn’t optimize for any keyword in the first place.😅

For you to get the best result, try to optimize your blog post for a single keyword

When you are writing high-quality content around a single keyword, you will get ranking for other related keywords.

Google search engine is enhancing its algorithms so that contextually keywords in the content are considered.

So you don’t need to worry about that.

Remember, the foundation of your content is crucial for you to have a chance of ranking on search engines.

Too many new bloggers make the mistake of ignoring keyword research and after 6 months they wonder what happened and finally, they give up on their blog.

Doing keyword research will make sure you create content that people are searching for. Also, targeting the right keyword will make sure that your content is FOUND on the search engines.

That being said, the next step is:

 

2. Do extensive research on the topic

After having done your keyword research, which is a great starting point, your following research is even more critical.

You have to do your research extensively on the topic that you will be writing. 

If you already have excellent knowledge of the topic, then you don’t need to do a lot of research.

But what if you barely know the topic?

You will have to do your research in such a way that you gather information from sources that are legit only. It’s vital to provide accurate information to your audience for them to trust you.

Trust is vital if you want to build loyal customers.

A few loyal customers will not only buy products that you recommend, but they will be the few people who will read all your blog posts. They will be the people who will talk about your brand with their family and friends.

Basically, they will be the people who will market your brand for free.

Therefore, it’s much better to have 50 loyal customers instead of having 10,000 people on your email list.

So, be very careful when you are gathering information online.

Think about your authority and credibility down the road. You will want people to rave about your content. Isn’t it?

This leads us to the next step.

 

3.Create an outline for your blog post

If you want to become more effective with content writing, you should make an outline for your blog post before you even start to write.

A good blog post contains an introduction, a body with at least three main points, and finally, a conclusion.

Remember, when you were writing an essay back in school? It’s the same. 

It’s essential to have your outline ready so that during the writing process, you will know exactly which point you will be elaborating on.

Having an outline will act as a guideline for your content.

Remember, you want to maximize your productivity to be able to create more quality content with the least effort.

If you are all over the place, then creating a single piece of content can become a pain in the @ss.

For instance, if you have to write content on ” Best tools for marketing”, your outline will look somehow like this:

Introduction about marketing 

Description of Tool 1 and its advantages

Description of Tool 2 and its advantages

Description of Tool 3 and its advantages

Conclusion

Now that you have your outline ready, it will be much easier for you to write your blog post.

 

4. Write your introduction

Your introduction should be able to map out what your blog post is about. It should be clear so that your audience will know why they should keep reading your blog.

You can also an anecdote:

  1. A short story that is related to your blog post. This can also be effective to grab people’s attention if they can relate to the story.
  2. You can also use something funny or even painful. If you can make someone laugh or make them cry, you have already captured their attention.
  3. Use a powerful quote that will instantly grab their attention.

You can also ask a question that will help them relate to the problem they are facing, and how your blog post will solve their problem.

Grabbing people’s attention in the introduction will guarantee that they are going to read your content.

Since people’s attention is very limited, you will have only around 15 seconds to convince them why they should read your content.

Also, do make sure to include your keywords in the first paragraph as it will help to get a higher ranking on Google.

 

5. Create your content

Now that you have your introduction entirely written, it’s time to create your content. 

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Let’s say you have 3 points to discuss. You should make sure to have 3 subheadings in the body of the content.

There are 2 simple ways to create interesting content:

  • Write in small and short paragraphs of no more than 3 sentences.
  • Use of headings that allow your audience to skim through your content and refer back to the points they are interested in.

The first header of your content should be the H2 header, and it should include the keywords you are targetting in the blog post.

Well, I know sometimes it’s difficult to include the exact keywords in your first header. But don’t worry, I will tell you a simple trick that will do the job.

Keep on reading!

If ever you have to break down your H2 heading even further, then you can use the H3 heading.

I use only H2, H3, and H4 heading for my blog posts. If I have to break down an H3 header, I will use an H4 heading.

Now, what about the content itself?

Your main points should address your reader’s queries and questions head-on. You will have to add value to your reader’s lives, so these main points should be relevant and useful to them.

When you are just starting, it will be better if your blog post is around 1200-1600 words. Actually, if you are targeting long-tail keywords, you will often find that contents for these keywords are not more than 2,000 words.

Some people prefer to post 600-800 words content. But these short blog posts only scratches the surface of a specific topic. 

Now it doesn’t mean you CANNOT have a blog post with 600 words. It depends on the keyword itself.

For instance, if have to create a tutorial on How to add Adsense code in WordPress. You can easily explain everything in just 800 words.

Now, you might also be tempted to write articles with 3000-6000 words in the beginning. But, I don’t think you will want to spend a couple of days just to create a blog post.

Would you?

When you are just starting, posting 2-3 articles is the best option for you as you will need to establish yourself as an authority. 

So writing 3000-6000 will make everything much harder.

Now I don’t imply that you SHOULD absolutely create 2-3 articles per week. But depending on the competition, you can easily get away with 1 article per week if the niche is not competitive.

Pro Tip: You must create content at your own pace. You don’t want to get burned out within the first few months of starting your blog.

So, go ahead and create quality content, even if it means you are making 1 blog post per week.

At the end of the day, the quality of your content is the most significant asset of your blog.

But one thing you should not forget. The length of your blog posts is determined by the purpose of your content. There are blog posts that perform really well on Social media, while others tend to perform better on search engines.

You can find more information in the article below.

Related: The ideal length of a blog post in 2021

 

Important things to know about content writing

1. When you are writing your content, you should never edit it at the same time. What I mean is that you should never do major revisions while you are typing

If you want to be effective with your writing, write down what comes to your mind. Then when you have finished your draft, you can edit and revise.

The best way is to revise and edit your content the next day. This will make a significant impact on the quality of your content.

2. Never write your content on Microsoft word or pages for mac. It will cause your problem when you paste the content into the editor of WordPress. 

You can use notepad in windows or notes on Mac. You can also use Grammarly for your writing. If you are not using Grammarly, then give it a try. It will make a massive impact on your content creation process.

Create your free Grammarly account here.

3. Once you have pasted your content in WordPress, you can then add pictures and links to your content.

4. Never justify your text. Gaps between the words become bigger and interrupt the reading experience. Gosh, it even looks worse on smaller screens like smartphones and tablets.😅

5. Use internal linking to make your audience engage more with your content.

Also, internal linking gives Google an idea of the structure of your website. This will help them establish a hierarchy on your blog and provide the more important pages and posts more link value than others so that you can get a boost in your SEO.

Now, don’t link all your blog posts in a single article. You must do it in a way that makes sense and is related to the blog post you are writing.

 

6.Wrap things up with your conclusion

Usually, your conclusion can summarize the main points you have discussed within the body of the article, and it’s where you can include your call to action.

You must have seen many blog posts have a call to action. If your reader reached the end of your blog post, it means they are interested in what you have to say.

Well, that’s good news. Isn’t it?

So you should take advantage of that interest and create your call to action.

Some call to actions can be:

  • Ask your reader a question and ask them to leave a comment.
  • Ask them to share your post if they found it interesting.
  • You can also give them a freebie for opting into your mailing list.
  • Send them to your products page.

This is a great way to engage with your audience. People who will read your blog post till the end, want you to show them what they should do next. Since they expect you to help them, they will usually take some sort of action before they exit your blog.

 

Conclusion: How to structure a blog post to get a higher ranking

As you might have noticed, blog writing is far more like essays. The most important thing to remember is you must write about something that you like. Trying to write about a topic which you don’t like will hurt your writing.

Above I mentioned that there is a simple trick you can use if you are not able to insert your exact keywords in your header? Do you still remember?

As you may have noticed in this post, I included the exact keywords in the conclusion section.

Example: ‘Conclusion: How to structure your blog post.’

I think this is the easiest way to include the exact keyword in your blog post if you are struggling to insert it in the first heading.

That being said, if you are new to blogging, I am sure you will be struggling to get traffic to your new blog. But don’t worry, there are free resources that will help you increase your blog traffic significantly.

Free resources to get more traffic:

 

If you liked this post, please don’t forget to share it so that others can benefit from it too.

 

See you soon.

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