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Pinterest can be a fantastic source of traffic for new bloggers if they understand how the platform works.
95% of bloggers will struggle with traffic for the first two years if they rely on social media platforms or search engines.
That’s why it is vital to start to use Pinterest in the early stages of blogging as it can solve your traffic issues.
There is no social media platform that can come close to Pinterest when it comes to free traffic.
Here is how much traffic a single pin can generate in 1 month:
The beauty of Pinterest is that once you understand how the algorithm works, you can make necessary adjustments to your profile to increase your outbound clicks significantly.
In this post, I will show you how to optimize your profile and all the crucial things you can do to generate massive traffic to your blog.
Let’s get started!
How To Use Pinterest To Drive Massive Traffic To Your Website
Before you start to add pins and expect thousands of visits to your blog from Pinterest, you will need to make some adjustments and optimization to maximize your traffic.
First, you will need to:
1. Update your Pinterest profile
You will need to optimize your profile if you want to grow your visibility on Pinterest.
There is no way that Pinterest can understand what your profile is all about without optimization.
And if Pinterest doesn’t understand your profile, you won’t get any traction.
The thing is: When people are searching for keywords, they will find your profile and pins in their search results. To appear on their search results, you must include one or two keywords in your description.
Let me give you an example:
Here you can see that my profile name clearly states that my account is about starting a business and making money online.
Next, I have added a good description that clearly indicates my profile is about making money online, working from home, and building a successful business.
The important thing here is to find keywords and sprinkle them in your profile name and description.
2. Convert your account into a Business account and claim it
It seems that personal and business profiles on Pinterest have different terms of service. Commercial use of Pinterest is only allowed for Business profiles. So, you will need to convert your personal account into a business account.
By converting your account, you will have the following benefits:
- You will be able to use Rich pins.
- You will be able to promote your pins.
- You will have access to Pinterest analytics.
Also, you will need to claim your website with Pinterest. When you are new to Pinterest marketing, you have to claim your website with Pinterest. It’s the only way to verify the authenticity of your account.
Now that you have claimed and converted your account, the next step is to follow some people who are interested in your niche.
3. Follow people who are interested in your niche
The best way to reach people interested in your niche is to go to your competitor’s profile and start to follow their followers. This is because you and your competitors will have a similar audience.
Once these people are starting to follow you and your followers start to increase, Pinterest will begin to understand your profile better.
This will result in your pins and profile starting to appear on search results.
Please note that the number of followers doesn’t directly affect the amount of traffic to your website.
But you will need to have at least 100 followers who can save your pins.
People need to save your pins. Without that, there is no way your pin can get any sort of traction.
If you want to connect with people who have shared your content previously, then you can put the below line into your browser and replace your domain in the end.
After you have followed them, you can send a message and ask them to follow you back.
For example: ‘Hello. Hope you are fine. This is Girish from ViableBlog. I just added you to my network and followed you. Requesting you to follow back and connect further. Thank you.
Tip: Do give it a try because usually, people who interacted with your pins are more likely to follow you.
4. Follow relevant group boards
If you want to grow fast on Pinterest, you must follow group boards. In a nutshell, a group board is a Pinterest board that more than one person can pin.
The best thing about the group board is that every pinner on the board will add their own followers to the total number of the board’s following. Every time you pin to the board, you will have a massive audience who can potentially engage with your pins.
How can you find out which board to follow?
Finding group boards is relatively easy. You can head over to PinGroupie to help you with that.
Enter your niche, and you will be given a list of all boards related to that niche. Since this blog is about blogging, I will use the term ‘blogging.’
I enter blogging in the search tab, and in extras, I will select the ‘request to join button,‘ and I will select the order by ‘followers.’ It will automatically give me a list of boards that I can follow.
Click on any one of them, and you will get this screen.
Click on ‘visit the board on Pinterest‘ where you can request to join the board.
Simple and easy.
Now you can wait a few hours till you get accepted on the boards you have requested.
Speaking of boards, you will need to have your own personal brand board.
5. Create your brand board
A brand board is your anchor board that only contains pins from your website. Your brand board should have a good description, and it should contain at least one keyword.
For example, mine is ‘Best of Viable Blog.’ You can put your best-performing pins on this board. It will help people to find your best content.
Please don’t forget that this board should be the first one people see when they go to your profile. So, an easy way to do this is by using Pinterest’s drag-and-drop feature.
6. Create multiple boards and add keywords to them
I will suggest that you create 10 boards when your account is new. Try to fill them with your pins and pins from other related profiles. The general rule when you are just getting started is to use the 80/20 rule.
If you are not familiar with the 80/20 rule, then let me give you a short description.
According to Pareto’s Principle: 80% of results come from 20% of the effort.
So, when you are adding pins to your boards, add 20% of your pins and 80% of pins from other accounts. Please pin content that is only related to your niche. This way, you can let Pinterest know what your account is all about, which will help you get more exposure for your pins.
Once you have filled all your boards with relevant pins, you can now shift to 80 % of your own pins and 20 % of pins from other people.
Now that you have created your boards and filled them with pins, let’s see how you can find keywords that you can use for your board’s description.
Pro tip: Save a minimum of 10 pins(other people’s pins) to each board before you add your own pins.
How to find keywords for your boards?
There is a simple yet effective method. Go to your Pinterest profile and enter a keyword in the search tab.
As you can see, Pinterest gives me a list of keywords I can choose from. A general rule for these keywords is that the keywords on the left have more search volumes than those on the right.
Example: Blogging for beginners( Left) has much more search volume than Blogging for Travel (Right).
Here Pinterest is telling me that these are the keywords that are closely related to the term blogging:
- Blogging for beginners
- How to start blogging
- Blogging topics
- Blogging lifestyle
- Blogging design
- Blogging tips
Usually, these keywords have high search volumes ( I will show you the search volumes next). Given the massive number of search volumes for those keywords, blog posts with these keywords will do well on Pinterest.
Now, if you want to know the number of monthly searches for some of those keywords, head over to Pinterest ads and do a keyword search.
As you can see, if I use the term blogging, there are more than 5 million monthly searches for the below keywords:
- Blogging tips
- Blog ideas
- Making a blog
- How to blog
- How to start blogging
Pro Tip: You can try to create 1 or 2 blog posts with these keywords and see how well it performs on Pinterest.
7. Apply for Rich pins
Rich pins are special pins that include extra information on the pin itself.
There are 6 kinds of Rich pins that Pinterest offers:
- Product pins
- Recipe pins
- Movie pins
- Article pins
- Place pins
- App pins
You will need to use article-rich pins because it is optimized for your blog posts. When the Rich pin is set up, Pinterest will be able to pull dates from your website via Open Graph and Schema.org formats for marking up.
If you have the Yoast SEO plugin for WordPress, it will be easy for you.
You can learn how to set up Rich pins here.
8. Use engaging and catchy images for your pins
Pinterest is all about visuals. So your pins should be able to stand out from all those pins out there.
Pinterest loves new fresh pins. I know that you won’t be able to publish a new blog post every day. Even I can’t do that. So how can you stay active on Pinterest and maximize your efforts?
The answer is simple: Create 5-7 pins for every blog post.
I use Canva for all my pins. It just takes 2-3 minutes to design a new pin.
So how can you do that without getting overwhelmed?
The trick is that you have to create and use pin templates in batches.
If you haven’t already created templates for your blog post, I will highly recommend that you create around 5-10 templates for your pins.
Whenever you have to create a new pin, you will have a ready-made template, and all you have to do is change the color, wording, and picture for each new pin.
Here are some templates that I have created for this blog.
Create your free Canva account here
9. Pin regularly and pin a lot
When you are just starting out, it’s quite evident that you should pin a lot. But how much should you pin?
To get the best results, you should pin anywhere between 20-30 pins per day.
The best way is to save pins at suitable intervals to the most relevant boards in your account. This way, you will have maximum exposure, and your audience will be able to see your pins when they login to the platform.
The best way to do schedule pinning is by using a Pinterest scheduler such as Tailwind.
If you are not familiar with Tailwind, it’s a tool that will allow you to schedule your pins and analyze your board performance on Pinterest.
The great thing about Tailwind is that it analyzes the performance of your profile and will suggest optimal times to pin.
As you can clearly see, Tailwind is telling me that some of the optimum times when my audiences are on Pinterest are:12.03 a.m, 1.25 am,11.33 pm.
Logically I cannot add new pins at these optimum times. This is where Tailwind is helping me.
When you are scheduling with Tailwind you can set the minimum time between each pin using the interval feature.
Usually, it’s best to wait for 2-3 days before you can pin the same link to another board.
Another cool feature I love about Tailwind is the “Shuffle Queue” button. It actually saves me a lot of time. I don’t have to spend time moving pins in my schedule so that my pinning sequence looks natural.
If you don’t have Tailwind, you can sign up for free.
Here is what your stats will look like for 1 month once you start to use Tailwind and schedule at least 20-30 pins per day:
Pro Tip: The only way to get this kind of traction is to use Tailwind.
10. Find your top performing pins and boards
Tracking your performance is very important if you want to drive massive traffic to your website. You will have to know which pins are performing well and create similar pins to reach more people.
Pinterest analytics will give you all the details you need to find your best-performing pins and boards.
So next time when you will create a new pin, pay attention to the following points:
- Colors and design of the pin
- Text overlay content
- Photos and graphics used.
- Call to action used
Take these key points into consideration because these are the pins that people are liking on Pinterest. This is the best way to maximize your number of clicks.
Pro Tip: Try using different pin sizes to see which one is working best for you.
Now, let’s have a look at the top-performing boards.
As you can see my two top boards generate the most traffic.
Therefore, when you publish new pins, make sure to prioritize these boards.
Whenever you are creating a new blog post, make sure you pin it on your top-performing boards first. Of course, your content has to be relevant to the board’s title and description.
Final thoughts: How to use Pinterest to drive an avalanche of traffic to your blog
So here we are. These Pinterest tips will help you grow your blog traffic when you are new to blogging.
To be able to achieve success, you must work smartly by using your time effectively. I am always trying to find out ways to make my workflow more effective to get maximum traffic for my blog.
If you are new to Pinterest, then you may find these resources interesting:
- How To Increase Outbound Clicks On Pinterest
- The Latest Pinterest Algorithm Update
- Top 10 Pinterest Mistakes You Should Avoid To Get Massive Traffic
- 6 Simple Ways To Increase Your Pinterest Views In Just 1 Month
If you liked this post, please don’t forget to share it so that others can benefit from it.
See you soon!