Why having a mobile-friendly website is important? So, is your website mobile friendly?
How can you make your website mobile friendly?
These are the questions that you have in your mind. Right?
In this article, I will answer all of these above questions for you so that in the end, you will be able to understand why having a mobile-friendly website will help you to have the upper hand in this competitive market.
And of course, you will know precisely how to make changes to your website to get more mobile visitors.
If you are like the majority of people, you are always on your mobile phone.
You probably reply to your emails, interact with your friends and family, and search for answers to the questions you may have on your mobile phone.
Did you know that Google processes around 3.5 billion searches per day, and 63 % are from mobile devices?
That’s a lot. Isn’t it?
A well-designed website optimized for mobile devices is a must in this era because you will get a higher ranking on Google, and you will attract more visitors to your website.
Here are some articles that can help you have an advantage when you are just starting your blog.
- Things to know before starting a blog
- WordPress.com vs. WordPress.org
- How to use google keyword planner
So let’s discuss the importance of having a mobile-friendly website.
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The importance of having a mobile-friendly website
1. Google prioritizes mobile-friendly websites in its search results.
The algorithm change in July 2018 transformed the way Google displays mobile search results. Having a mobile-friendly website is a key metric in determining a website’s ranking.
Now Google has made it easier for any user to check if their websites are mobile-friendly.
You can enter your URL on Google mobile-friendly test page, and it will tell you whether your website is mobile-friendly.
When you do the test, Google will let you know if you have any page loading issues.
If ever you have a slow website, your ranking will be dropped in the search results.
Page speed has been previously based only on the desktop version of websites, but now it will look at what speed a website will load on mobile devices.
Let me give you some examples concerning page speed.
- If your website takes 2.9 seconds to load, it is faster than 50 % of the web.
- If it takes 1.7 seconds to load, your website is faster than 75 % of the web.
- And if it takes 0.8 seconds to load, your website is approximately 94 % faster than all the websites.
Since Page speed is among the most crucial ranking factor for SEO, you will need to optimize your website to get higher rankings.
Related article: SEO tips for beginners
2. People are using mobile devices everywhere
Almost 73 % of internet users will access the web solely by their smartphones by 2025.
It is estimated that there are 2 billion people who access the web using their smartphones, and the number is rising.
People are using their mobile devices for searches, to make purchases, to look for places, etc.
The main reason is because of its convenience and the speed with which they can access information.
Some people like to read blogs when they are going to work in the morning.
This is an essential time of the day because people who are going to work usually will either consume entertainment or they will want to learn new things.
Therefore, when your website is mobile-friendly and scheduling your posts at these times, you will have access to all those who can consume one or two blog posts when they are going to work.
3. It builds credibility
A mobile-friendly website will help you build credibility with your potential customers and influencers in the industry.
Whenever someone visits your website, they will have a positive experience, encouraging them to come to your website more often.
Since October 2016, mobile traffic has officially surpassed desktop traffic.
People are trusting mobile-friendly websites more than ever. Google says that 61 % of people will never return to a website that they have trouble accessing.
4. It has become the industry standard
There are more than 600 million blogs online right now, and the number of websites has surpassed 1.7 billion.
There are around 31 million active bloggers in the United States who post at least once per month.
With this number of competitions, people expect the website they are visiting is mobile friendly.
Responsive web design has made mobile-friendly websites straightforward, and anyone can have a ready-made mobile-friendly website.
If you are looking for ready-made themes that are already mobile-friendly, you can head over to Themeisle.
They have fantastic themes that are mobile-friendly and fast.
5. You will get more customers
Having your website optimized for mobile devices will give you access to more customers.
Since more and more people are using their mobile devices for their searches, it is quite obvious that you have the opportunity to attract these people to visit your website.
When the information provided on your website is easy to read, relevant, and structured correctly, your potential clients will appreciate the hard work that you have put to present them with such pieces of information.
This, in turn, will help them to trust you more, and they will be more likely to subscribe to your newsletter or even buy your products.
Please note that having a few but loyal customers is vital for you to succeed in this competitive market.
6. Your business will look modern and relevant
You can have the best content globally, but if your website’s performance is poor, your company will suffer.
People are very visual, and they like the information very fast. Having a website optimized will only add value to your business.
Two things are essential here:
- The first one is the design of your website. It must be clean and elegant. Don’t use colors that will distract your audience away from your content. Light colors are recommended.
- Second, your website must be swift. If your website takes more than 3 seconds to load, it means you will lose a lot of traffic.
These were some of the most important things that you needed to know concerning having a mobile-friendly website.
Now let’s see how you can make your mobile content better.
How to improve your mobile content?
1. Use mobile-friendly themes
The most crucial step is to use a responsive and optimized theme to be viewed on mobile devices.
There are so many free and paid themes available now. You can choose a theme that will make your website look more professional and which perform well.
As said above, you can find some fantastic themes at Themeisle. They have both free and paid themes.
So what should you look for in a theme?
Well, I am glad you asked.
A theme should have the following specifications:
- It must be responsive.
- It must be light and clean.
- It must be customizable as per your requirements.
- It must be a fast-loading theme.
- It must be SEO ready.
- It must have a high rating.
- It must be compatible with almost all the WordPress plugins.
2. Don’t use Pop-ups
Usually, when browsing a website on a desktop, you won’t be annoyed with a pop-up.
When you visit the same webpage on a mobile, you will notice that pop-ups can be annoying.
Usually, when people are on mobile devices, they are in a hurry to access information, and having pop-ups will make them exit the website.
Also, on a desktop, you can quickly close the pop-up. But on mobile devices, it is a bit harder to close the pop-ups.
Just imagine when you are visiting a website, on every page you enter, there is a pop-up that either says to you to subscribe to their newsletter or offer a discount.
Will you be interested in giving information when you are in a hurry?
I don’t think so.
Therefore, the best way to give your readers a good experience is to remove pop-ups.
3. Remove all distractions
The third thing you should do is to remove distractions from your content.
To do this, you must make sure that your readers are not distracted by too many elements.
Things like having too many ads, adding a sign-up form in your content, or a link asking your audience to buy something will only make them exit your website.
A good rule is to have only one element within your content. If you are placing ads, then place ads only. If you want to add a sign-up form, then add a sign-up form only.
This will make it easy for your readers to consume your content, and if they like your content and style, they will surely revisit your website.
Related article: How to structure a blog post
Final thought- Importance of having a mobile-friendly website
Mobile-friendly websites will have an advantage over websites that are not mobile-friendly.
You must always try to make your website lighter and faster to have a higher ranking, get more traffic, and enhance user experience.
I hope this post has helped you understand the importance of having a mobile-friendly website, and now you will be able to apply some of the tips to make your website much better.
If you like this post, please don’t forget to share it so that others can benefit from it.
See you soon!