Site icon ViableBlog

What is a rich pin and how to enable it

You must have wondered what a rich pin is and how it can help your online business.

Actually, Rich Pin is a must if you want to improve the overall performance of your Pinterest account.

Why is this so?

Well, I am glad you asked.

This is because Rich Pins are very focused on the SEO aspect of Pinterest. It is designed to create brand awareness and add context to your pins.

Right now there are around 2 billion monthly searches on Pinterest. This is an ideal opportunity for you to create brand awareness and use it to bring traffic to your website.


What is a Rich Pin?

Rich Pins are pins that contain extra information. It is a type of organic pin that automatically sync information from your website to your pins. 

The awesome thing about Rich Pins is that whenever you update your content, the Rich pins get updated without you having to do any adjustments on Pinterest.

How cool is that?

Types of Rich pins that are available:

So must be wondering, why you have to use Rich pins instead of normal pins.


Well, let me tell you why.

With Rich Pins:

Therefore, why not use Rich Pins to your advantage to build brand awareness and drive more quality traffic to your website.

Let’s see how you can install Rich pins just in a few minutes.

Shall we?

How to install Rich Pins

1. Install Yoast SEO

If you are not using the Yoast SEO, it’s time to give it a try. It is the BEST SEO plugin available for online marketers.

Yoast SEO will allow you to optimize all your blog posts on WordPress, but it will also allow you to set up Rich Pins easily.

And the best part, it’s completely free.

Download the Yoast SEO plugin for free.

Once you have installed and activated the plugin, head over to “SEO” and press on the “Social” tab.

Now click on the “Facebook” tab and enable “Add Open Graph metadata”. Save the changes.


2. Validate your URL with Pinterest

Now, head over to Rich Pin Validator and enter the URL of any of your blog posts

Now click on “Validate”.

Congratulation. You have now Rich Pins enabled.

NOTE: Most of the time new users will get approved easily. But there are some cases where there might be validation errors. If ever you encounter such an issue, you can check Pinterest Guidelines or even contact the support team.


Final Thoughts: What is a rich pin and how to enable it

Rich Pins is a must as it will take your business to the next level. As you can see, it was very easy to enable Rich Pins for your account.

If you are new to Pinterest and want to drive more traffic to your website, these free resources will be of vital importance:

If you liked this post, please don’t forget to share it so that others can benefit from it.

See you soon!

Exit mobile version