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Getting Traffic from Pinterest is not that difficult if you have a strong foundation.
I am sure you must have heard many bloggers claiming that Pinterest is the best way to bring traffic to a new blog.
So, why is your Pinterest not working as it should? What is the real problem?
The solution is easier than you think.
The thing is, once your account is working for you, things get easier.
That being said, let’s see why your Pinterest is not working and how you can fix it.
1. Pinterest Profile is not Updated
Having a proper profile description will not only help Pinterest to understand your profile, but it will also let people identify what your account is all about.
Let me give you an example.
As you can see, my profile has a good profile name and description. I have added my main keywords to my profile to help people find me whenever they are doing a search.
2. Your account is not a business account
Having a business account will be vital to get the maximum out of your account.
A Business account will give you these benefits:
- You will be able to use Rich pins.
- You will be able to promote your pins.
- You will have access to Pinterest analytics.
To be able to have full access to these benefits you must first convert your account, then claim your URL.
Read more on how to convert and claim your blog with Pinterest.
3. Not optimizing your boards
Did you know, that optimizing your boards with relevant keywords can have a huge impact on your blog’s traffic?
So many people forget that Pinterest is not a social media platform.
It’s a search engine. Just like Google.
They forget that a single pin can bring traffic to a blog for 6-12 months. Sometimes it can bring constant traffic for many years.
Therefore, it’s crucial to optimize your boards with relevant keywords, to be able to maximize your blog’s traffic.
It’s not that difficult to find keywords for your boards. It will take you only a few minutes if you follow these simple steps.
4. Not following relevant group boards
There is so much information about group boards. People will tell you it’s good to follow group boards, while others will tell you to focus on your personal boards only.
So, what should you do?
Well, I will suggest you follow a few group boards which are relevant to your niche.
I cannot tell you, how the group boards are helping me to grow my Pinterest traffic.
The best thing with the group boards is that every pinner in the board will add their own followers to the total number of the board’s following.
Every time you pin to the board, you will have a massive audience who can potentially engage with your pins.
So, where can you find relevant group boards?
Head over to PinGroupie to find awesome group boards for your niche.
5. Rich pins are not enabled
What is a Rich pin you must be asking?
A rich pin is a pin that contains extra information, compared to your normal pin.
It shows the title, the meta description (snippet), published date, and sometimes the author’s name.
So, why should you use rich Pins?
- You will have access to automatic updates. Every time you make changes, you won’t need to update them manually on Pinterest.
- You will get higher visibility. Rich pins tend to stand out more, which will help to grab people’s attention.
- If ever you are selling any product, rich pins will allow you to list prices, confirm availability, and link to the product page.
There are 6 kinds of Rich pins that Pinterest offers:
- Product pins
- Recipe pins
- Movie pins
- Article pins
- Place pins
- App pins
You will need to use article rich pins because it is optimized for your blog posts. When the Rich pin is set up, Pinterest will be able to pull data from your website via Open Graph and Schema.org formats for marking up.
You can find more information on Rich pins here.
6. Not using engaging and catchy images.
Pinterest is a visual platform. People make a decision based on what they see.
This is quite obvious, but maybe you are missing one vital factor.
People will either save or click on your pins based on their preferences.
Therefore, it is essential to use different images for your pins to increase your chance of getting more clicks.
So, for every blog post, try to create 3-5 pins with different color combinations, images, and fonts.
7. Not pinning enough
So, how much should you pin per day?
This depends on the amount of time you are ready to invest in Pinterest.
Generally, the sweet spot is between 5-20 pins per day.
Look, I am not telling you to stay active on Pinterest the whole day.
But, you can spend 5 minutes in the morning, and 5 minutes in the afternoon.
Sometimes that is enough for you to start to get traction. But the key is to be consistent. If you choose to pin 10 times per day, stick with this schedule.
8. Not tracking your performance
You will need to know which pins are performing better so that you can double down your efforts on those pins.
As you might know, Pareto’s 80/20 rule. It means that 20% of your pins will bring 80% of traffic to your blog.
I know it sounds cliche, but that stuff works dude.
Head over to your analytics and see which pins are generating the most clicks.
Based on these findings, you can create similar pins for all your blog posts. Trust me, it works really well.
Some important things you should pay attention to:
- Colors and design of the pin.
- Text overlay content.
- Photos and graphics are used.
- Call to action used.
Next, track your performance for your top-performing boards.
The trick is to pin your best content on those boards.
9. Not using the right pinning strategy
Right now, manual pinning is working very well. People who are using manual pinning are getting much more traffic than they expected.
It might sound tedious to pin manually every day. But spending 10 minutes per day, to get that much traffic is totally worth it.
I won’t go into details about manual pinning here, as I have a detailed guide that will show you the right manual pinning strategy.
Related article: Pinterest manual pinning strategy for more traffic
Final thoughts: Why is Pinterest not working and how you can fix it
If you try to apply the things I have mentioned in this post, I don’t know why Pinterest won’t be working for you.
Actually, I don’t spend a lot of time on Pinterest. Maybe 5-7 minutes per day.
But, after 5 months of using Pinterest, I can say that I am happy with the traffic I am getting.
Though it’s not a lot, it is helping me to build authority in my niche.
If you are new to Pinterest, I am sure these free resources will be of tremendous help to you:
- How to make money on Pinterest with a blog
- How to name your Pinterest boards to get more clicks
- Pinterest manual pinning strategy for more traffic
If you liked this post, please don’t forget to share it so that others can benefit from it.
See you soon!