Why your AdSense RPM is low and what you can do about it

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Having a low Adsense RPM is something that every new blogger struggles with. But it doesn’t mean it should be like that.

There are many reasons why your Google Adsense RPM is low. As a matter of fact, you can easily increase it up to 10 times.

Yes, you hear me right. Up to 10 times.

It sounds really thrilling. Isn’t it?

Can you imagine earning 10 times more?


Seems too good to be true. Isn’t it?

So, do you want to know how to increase your Adsense earnings up to 10 times?

I am sure you want to.

Head over to this step by step guide and start to increase your Adsense revenue.

Related: How to increase your Adsense RPM and earn 10 times more

That being said, let’s see why your RPM is low and what you can do about it.


Why your AdSense RPM is low?


1.Not using a viable ad network

Many ad networks can help you earn much more than Google Adsense. Actually, there are ad networks that even claim their platform will help you to earn 50%-250% more than Google Adsense.

Ahaaa moment…

Now you must be wondering if that is really possible.

Of course, it is.

One platform that is specially designed for new bloggers is EZOIC.

So, if you can generate at least 10,000 monthly sessions you can easily apply for Ezoic. And the cool thing about Ezoic is that your traffic doesn’t need to be mainly from countries like the US or UK.

The only important thing is that you need to have enough traffic. And that’s all.

Ezoic will not only help you boost your Page’s RPM but it will also make your website faster.

Now you must be wondering why I am telling you to use EZOIC.

Well, let’s see some advantages of using this unique platform:

  • Ezoic will do Ad testing for you, which will increase your revenue significantly. For instance, if you select only 5 possible ad placements, Ezoic will test around 3000 combinations to see which combination is generating the most revenue. This is a unique feature to help you get the most out of your ad placements.
  • You will get a detailed report which will help you know EVERYTHING about your visitors. You will be able to have insights on every single page which will inform you which page is performing best. With this data, you can increase your traffic on those pages, which in turn will increase your earnings more.
  • You will have complete control over the platform. You decide how many ads you want to place and where you want them to be displayed.
  • As you may have noticed, customer service from Google Adsense is almost non-existent. But with Ezoic, you will get the best customer service that exists for an ad network. Sometimes they will even reply to your query within minutes.
  • The payment threshold is only $20. It means that once you reach that threshold, you will be able to withdraw the money.

As you can see, Ezoic is a platform that is specially designed to help new bloggers earn more with Ads.

I will highly suggest you give them a try and see it for yourself.

You don’t need to invest any money, and they will help you with the integration process.


Now if you don’t want to apply for an ad network, it’s not a big deal. There are certain things that you can avoid.


2.Wrong Ad placement

The way you place your ads has a HUGE impact on your overall earning and RPM.

Sometimes just having a few ads showing on your page can be the factor that impacts your RPM.

Let me explain.

There are specific places that your ads need to be so that your audience can see your ads and if they are relevant they will click on them.

This makes sense, right?

Let me give you an example:

As you can notice, these ads placements tend to perform the best:

Leaderboard (728×90)- This works well because this ad is placed just after your blog’s header. Advertisers love this type of ad unit as it tends to perform best on the desktop. This ad unit is not available for mobile devices.

Large rectangle (336×208)- Usually these types of ads perform well if placed in between paragraphs. Some people do use it in the sidebar, but the problem is if your sidebar is not large enough, it can affect user experience.

Medium Rectangle (300×200)- This tends to perform well on mobile devices. Also, this size will be perfect for your sidebar without disrupting the user experience.

Large Mobile Banner (320×100)- It works best when it is placed at the top of a page. Since there are more people visiting blogs from their mobile devices, this ad unit will be perfect.

Large Skyscraper (300×600)- This is the typical ad that you place in your sidebar. It can generate a lot of clicks because it will draw the attention of people due to its massive size.

Billboard (970×250)- This is another ad unit that works best when placed at the top or bottom of your page.

Try some of the placements and see what performs best for YOUR website. After one month, head over to your Google Adsense report and you will know exactly which 2-3 ad units tend to outperform the other.

Once you get that data, remove any low performing ad units. This will help you maximize your earnings and also help to get a higher RPM.

Related: How to increase your Google Adsense RPM


3.Allowing Low paying ad units

One thing newbies often ignore is eliminating low paying ad units. This will not only decrease your page’s RPM but will also decrease your Adsense earnings drastically.

Therefore, the smart thing to do is to delete ALL low paying ad units and show ads that are more relevant to your niche.

As a publisher, when you use Google Adsense your goal is that every people who visit your website clicks on an ad unit. This is the best way you can hope they exit your website.

Now, if the ads are not relevant, your audience won’t bother to click on them.

For a person to click on your ad, it must be relevant to the topic of your blog post.

For instance, if you have a blog post on ” How to find long-tail keywords”, an ad unit that shows a long-tail software will be more likely to generate a click.

This is because at that particular time the person has only one thing in his mind: To learn how to find a long-tail keyword. And anything related to the long-tail keyword will trigger the person to take an action.

The same thing happens when your audience clicks on your affiliate links.

That being said, there are some simple ways you can block ads that are not relevant to your niche.

Head over to this super-easy guide to help you block all your low paying ads.

Related: How to block low paying AdSense ads


4. Attracting Low-quality traffic

By now I am sure you know that QUALIFIED traffic is the lifeblood of any online business.

With any type of online business, having quality traffic is crucial for the future of the business.

The point is that you must always try to focus on the quality of traffic instead of quantity.

Why I am saying so?

Well, if you are getting most of your traffic from social media platforms like Tumblr or Facebook, you may notice that most people don’t spend much time on your website.

Here you must analyze your Google analytics and see which sources are bringing traffic with the MOST “Average time on page”.

This will be an indication that the sources with the MOST “Average time on page” are best for your website.

This is where you should put all your effort.

Let me give you a simple example:

Here is a screenshot of my SOCIAL traffic for December 2020.

As you can see, though I get more traffic from Twitter, the average session duration is only 0:59 seconds.

Compared to Pinterest, the average session duration is 2:02. This clearly shows that I should focus more time and energy on generating traffic from Pinterest.

One thing I noticed during my blogging journey:

Pinterest is the best social media platform to generate FREE quality traffic for any new website.

After having done much research and applying some strategies, I have seen a HUGE impact on my overall traffic and earnings.

This is all due to Pinterest. And I must say that I love Pinterest a lot now.

It’s my personal savior.

That being said, if you really want to get more quality traffic from Pinterest, these 3 resources will be enough for you to start to get some traction:



Final thoughts: Why your Adsense RPM is low

These were the simple reasons why your Adsense RPM is low. But you may have noticed that you can easily increase your Adsense RPM with some efforts.

If you want really want to increase your Adsense RPM up to $10-$15, then this article will help you:

Related: How to increase your Adsense RPM and earn 10 times more

If you follow everything I have told you in this guide, you will surely be able to increase your RPM and earn a significant amount from Google Adsense.

If you liked this post, please don’t forget to share it so that others can benefit from it.

See you soon!

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