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Is Pinterest essential for your online business? Well, if you are not using Pinterest as part of your business marketing strategy, then you are missing some great opportunities.
Pinterest is unique compared to other social media platforms as it works as a search engine.
For instance, if you post a tweet or post on Facebook, you will get a spike in traffic for at least 24 hours. Then the traffic drops significantly, sometimes to zero.
Pinterest is different. Since it functions more like a search engine, a single pin can bring constant traffic for at least a few years.
Isn’t that awesome?
Can you imagine having pins working for you day and night bringing constant traffic to all your posts and pages?
Who doesn’t want that?
Am sure you want it, right?
Why you should use Pinterest for your business
1. People love to use Pinterest
Right now Pinterest is the fourth most popular social media in the US. Every day, there are around 2 million people who save pins to their boards.
Though Pinterest is more well know for fashion, travel, and food, there are opportunities for every niche on Pinterest.
Also, since visual search is on the rise more and more people prefer to engage with pictures rather than simple texts.
According to Statista, there are around 442 million active users on Pinterest in 2020. The number has been on the rise since 2016.
2. People use Pinterest to do shopping
More and more people are buying products that they search for on Pinterest and the fact is that these people love the platform a lot.
The truth is, it’s a very good model to earn money if you can provide useful products.
Now, you don’t need to create any product yourself. You can create beautiful pins to attract people’s attention and guide them to your product’s page.
If you have a blog, you can earn anywhere between $20 up to $200 per day.
If this sounds interesting to you, you can learn how you can earn money with Pinterest.
3. Highly recommended for creating brand awareness
Pinterest can help to make your brand stand out more than any social media.
It’s the most effective way to inform your potential customers about your products and services.
Also, as you might have noticed, when people do searches on Google, they often get suggestions from Pinterest. This shows that your pins can actually appear on search engine results, thereby increasing more traffic.
Let me give you a simple example:
If I type “Earn $5 per hour online” on Google, the search results will be like this:
I am appearing both for my post page and also someone saved my pin and it’s showing up in the search result.
Also, if people are doing image searches on Google, they will more likely to stumble on your Pins which is an awesome way to generate more traffic for your Brand.
4. Reliable source of traffic
As I have mentioned in the intro, Pinterest is a search engine that has the potential to bring targeted traffic to your posts and pages constantly.
I would highly suggest you focus on Pinterest for a few months and see how it is performing for you.
I am sure you will see a massive difference in your blog traffic.
That being said, let’s see how you can optimize and set up your Pinterest account.
How to set up your Pinterest account for success.
1. Create a business account
First of all, you will need to have a business account with Pinterest to be able to get the most out of your profile. Once you have completed your business account, you will have to claim your website with Pinterest to verify your authenticity.
It’s really simple and easy. Head over to this free resource which will help you set up your Pinterest profile properly.
2. Apply for rich pins
The next step will be to apply for Rich Pins. Rich pins are pins that contain more information than your normal pin.
Also, Rich pins will be of tremendous importance to create brand awareness and help you get more targeted traffic. I won’t go into details about rich pins here, as I have a detailed guide to help you understand rich pins and it will also help you to set it up in a few minutes.
Related article: What is a rich pin and how to enable it
3. Name your Pinterest boards with Keywords
Having optimized boards will make sure that you get more engagement, appear on search results for different keywords, and make your pins work better for you.
So many new bloggers and online business owners forget how important it is to have optimized boards with keywords.
So, why I am putting emphasis on an optimized board?
Well, if you know the basics of SEO, you will know the importance of keywords for your content.
Pinterest boards and pins work the same way. The more keywords you add in the description, the more you will appear on Pinterest search results.
It’s very easy to find keywords for your niche and add keywords to your boards.
To help you with that, I have a super easy guide that will help you optimize your boards to get more traffic.
4. Pin a lot
Having a Pinterest business profile will be only helpful if you have enough pins that can generate constant traffic for your posts and pages.
The thing is, the more QUALITY pins you have on your profile, the more traffic you will be able to generate.
Now, I am not telling you to spend money on a Pinterest Scheduler to be able to generate traffic.
If you don’t have money to invest, you can pin manually.
Manual Pinning is way better than using a Pinterest Scheduler when your account is new.
Therefore, I will highly suggest you develop a manual pinning strategy. If you want, you can use my manual pinning strategy to get started.
It’s easy to set up, and once you have created the system, you will need to spend only 5 to 10 minutes per day on Pinterest.
Does 5 to 10 minutes sound a lot to you?
If your answer is no, you can read more on the manual pinning strategy I am using right now.
Final thoughts: Why you should use Pinterest for your business
Pinterest is an awesome platform if you want to create brand awareness and drive an insane amount of traffic to your pages and posts.
For only 5 to 10 minutes per day, the amount of traffic you can generate is mind-blowing.
I would like to give you more details about Pinterest traffic, but there is so much to tell you, that 1 single blog post won’t be enough.
So, to make things easier for you, I have prepared free resources that will help you create a simple yet effective Pinterest strategy to get constant traffic to your pages and posts.
Here are a few articles that can be helpful:
- How to use Pinterest to drive traffic to your blog
- How to make money on Pinterest with a blog
- How to name your Pinterest boards to get more clicks
- Pinterest manual pinning strategy for more traffic
- How to claim your website on Pinterest
- What is a rich pin and how to enable it
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See you soon!